When Scaled Cognition came to BX Studio, they had a product genuinely capable of competing with IBM and the enterprise AI giants. What they didn't have was a brand presence that reflected it.

I led the creative from sales through delivery on a project that was less a rebrand and more a complete visual reinvention — done without losing what the company already was. The constraint is familiar to anyone working at this level: the founders know what they've built, they have opinions, and the creative has to earn its place in the room. We built an entirely new motion language, a modernised graphic system, and a design direction capable of sitting alongside the biggest names in enterprise AI — all while keeping the brand recognisably Scaled Cognition.

The site launched ahead of the company's $100M Series A, led by Khosla Ventures, which closed in June 2026 at a valuation of roughly $750M. It's the kind of outcome that makes the work feel worth it in the end.