As one of the most active websites in the world, Reddit has over 100,000 active communities and more than a billion monthly visits. When their business advertising platform needed a web presence that could scale alongside that, they came to BX Studio. I led the creative from the sales room through to delivery.

From the first kickoff it was clear this wasn't just another web project. What Reddit actually needed was an infrastructure and governance solution — a modular design system capable of flexing across every product, every campaign, and every market Reddit Ads touches globally. That meant getting deep into how their internal teams would actually use and maintain what we built, not just how it would look on launch day. UX defined the architecture. The component library gave Reddit's teams a real foundation to grow from, one they didn't have to rebuild every time the product evolved.

The scale of this one is worth naming. Business.reddit.com is one of the most trafficked B2B marketing properties on the internet. Building for that kind of reach — and doing it in a way that held up internally as much as externally — required a level of creative and systems thinking that goes well beyond a typical web engagement. I'm proud of how it came together, and prouder still that Reddit remains a client of BX.