GumGum reaches nearly a billion people every month across 19+ markets, sitting among the top 15 SSPs globally. “Ads That Stick” is their whole value proposition — and the website needed to live up to that promise. When they came to BX Studio, the brand had the bones of something compelling. What it needed was a team willing to push it somewhere modern, poppy, and genuinely memorable without losing what GumGum had spent years building.

I led the creative through a full visual reinvention that walked the line between rebrand and refresh — a distinction that matters enormously when you're working with a company of this size. Enterprise holding companies trust GumGum with 77% of Interbrand's best global brands– not a client base that tolerates creative missteps. Every design decision had to feel fresh while remaining instantly recognisable, and the component system underneath it all had to support a level of brand consistency that could hold across every market they operate in.

The intro video, the motion system, the photography art direction, the data visualisation modules — all of it built to the same standard. The kind of site where the craft is obvious without announcing itself.