Augeo is one of the largest experiential marketing companies in North America — the kind of client where the stakes are high, the opinions are numerous, and the brand decisions get made in boardrooms. When their Experience division needed a distinct identity and web presence that could stand on its own without losing its connection to the parent brand, they brought us in at BX Studio.

I led from the sale through to delivery, navigating a web of C-suite stakeholders, brand governance requirements, and competing creative visions — the kind of engagement where as much work happens in the room as in the file. The creative challenge was precise: build something bold and distinct enough to feel like its own brand, while remaining unmistakably part of the Augeo family.

The result is a dark, cinematic brand world — event photography, AI-generated hero video produced at a fraction of traditional production cost, and a design system built to carry the weight of enterprise experiential marketing at global scale.